CRACKING IMPOSSIBLE CASE
PepsiCo
The new generation’s favorite food & beverage company is fighting their way back to students’ heart.
Youth today placed higher value to work for the fun & casual technology company resulted in lower ranking among FMCG companies. Our client is seeking for people with the right mindset to survive in the industry-people who believes that anything can be made possible.
Strategy
Instead of focusing on innovation where it is not a strong reason to believe for FMCG category, we choose to build the brand based on its original story of a survivor and the reason they can survive is due to the strong mindset of imagining all possibilities.
Execution
In this activity, 120 students joined and learned how our client overcome their biggest barrier in business from bottling issue, growing health consciousness of consumers, and constant innovation challenge. Students learned how to problem solve through marketing case-based challenge. Then they took up a challenge to mix a new drink within 60 mins. and pitched product idea to R&D team. As part of the global initiative Change the Game Challenge, students group up with their peers to participate in global competition platform to learn more about PepsiCo.
