INSURANCE CAREER KICKOFF
AXA
Our leading insurance client was seeking ways to promote career options in insurance sector to Thai university students. Their employees strongly believe in their brand role of being “Born to Protect”.
The Thai office operates in a very international and innovative environment.
Objective
To increase employer brand awareness and consideration among target university students
To widen recruitment pool for various functions
Main Target: Insurance major students
The Idea
We latched on the idea of soccer game that requires a team to play to represent their company’s culture in our creative theme.
Execution
CareerVisa team organized a 1-day activity that students can learn and experience the possibilities of being part of the company. Students learned how our client team works together and grows together, understood what position is more suitable for them through MBTI analysis, experienced working with the company mentor coming up with future product, and competed against peers from different universities to win prizes.
